Community managers are responsible for building and maintaining a brand's community -- both online and offline -- and public perception. Community Managers re involved in various activities such as communications, PR, social media, events, and content creation. Beyond direct interaction between the brand and its audience, community managers also record and report the engagement they see on at least a monthly basis. As a community manager, all your messaging, content, and crisis management across networks should be prompt, consistent with your brand, and empathetic to create a loyal and delighted community.
Community Managers serve as the face of a company.
What is a community manager do?
They act as the voice, tone, and moderator of the brand through community support, content distribution, and digital engagement to build brand presence and trust, both online and in-person. A community manager acts as a kind of moderator for the brand’s voice by engaging with audiences, providing community support, and helping distribute content and posts. Whether you are replying to a message or hopping on a live stream to answer community questions, communication is maybe the most important skill for a community manager to have. It’s not surprising to hear then that the paths community managers take to landing the role can be different, too.