Is wordpress losing market share?

As you can see, wordpress has been steadily increasing its market share by ~ 1-4% (in overall market share figures) for the past 8 years. And it shows no signs of slowing down.

Is wordpress losing market share?

As you can see, wordpress has been steadily increasing its market share by ~ 1-4% (in overall market share figures) for the past 8 years. And it shows no signs of slowing down. And of the world's websites that were created with an identifiable CMS, Wordpress accounted for a whopping 65.3% of them. Its closest competitor, Shopify, is still a distant second, driving only 4.4% of sites sampled.

In the last five years, WordPress has gone from being used by 32.7% of the 10 million most visited websites in the world, to being used by 43%, surpassing the growth of all its competitors. The chart below shows how WordPress's market share has grown over time compared to other platforms. This graph shows how open source competitors Joomla and Drupal are losing market share relative to WordPress. In fact, WordPress is the only open source system with a significant market share to keep growing.

Shopify, Wix and Squarespace are also growing, however, they run on proprietary platforms. Looking at Ahrefs for a comparison, we can see that, surprisingly, people searched for Wix 6.8 million times versus WordPress, which was searched 5.8 million times. However, you should keep in mind that Wix is a publicly traded company and that a fair share of the stake in Wix could come from shareholders. This can give us an idea of the interest in these two companies and perhaps a little information about their comparative sizes.

We've also done a qualitative comparison of Wix and WordPress, in case you're interested. The introduction of WooCommerce (which was acquired by Automattic in 2017) has helped WordPress stay competitive and relevant in the area of e-commerce. Very competitive, in fact, since WooCommerce's market share is also impressive. It's unrealistic to expect any CMS to make a profit every month, even if it has grown steadily in the past.

WordPress remains by far the market leader, but many see the further decline in market share as a symptom of a deeper problem. No one can definitively say why WordPress is losing market share, but the community has some prevailing theories. W3Techs is the main source of CMS usage statistics. Without a drastic change in this approach, I believe that WordPress will continue to lose market share for the next few years.

WordPress is an open source platform that allows users to create their websites exactly as they envision them, without any restrictions. Because it is unable to detect the CMS for 36.4% of websites, information about WordPress's market share depends on how you look at it. Among all the website builders available, Wix's market share is the largest of all hosted website builders. While it's always good to stay in the competition, it's safe to say that WordPress is still the most popular content management system on the Internet.

WooCommerce is most often used for smaller websites and businesses, so when you look at WordPress statistics for use in online stores specifically, that market share jumps to 26%. It's too complicated, and I understand why a lot of people are rescuing WordPress for Wix, Squarespace, and other easy-to-manage CMS solutions. De Valk's analysis explains how the market share of WordPress, and that of its open source contemporaries, is being eroded by competitors such as Wix and Squarespace. Keeping a WordPress site up to date has become an endless chain of removing customer interface options and replacing abandoned plugins.

With a total of 27,021,750 active websites, WordPress far outperforms Joomla, which has 829,035 active websites. WordPress's shrinking market share throws a birdie for everyone to tweet their frustrations with the WordPress project. But the exact definition states that WordPress is an open source content management system that is designed for everyone, emphasizing accessibility, performance, security, and ease of use. WordPress's market share growth has remained constant for the past eight years, making it the fastest-growing CMS host available.

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