3 Types of Digital Marketing: Pros, Cons & Next Steps

Types Of Digital Marketing are essential for any business to succeed in the digital age. SEO (Search Engine Optimization), Content Marketing, Display Advertising & more are covered here.

3 Types of Digital Marketing: Pros, Cons & Next Steps

Types of Digital Marketing are essential for any business to succeed in the digital age. Search Engine Optimization (SEO), Content Marketing, Display Advertising, Mobile Marketing, Social Media Marketing, Influencer Marketing, Radio Advertising, Audio Marketing and Organic Search are the top 10 types of digital marketing. Each type has its own pros and cons and requires different strategies to be successful. In this article, we'll take a look at each type of digital marketing, the pros and cons of each, and a couple of next steps you can consider if you want to start.

Search Engine Optimization (SEO) is the process of optimizing your website and content for search engines like Google and Bing. Through keyword research and ranking analysis, you can determine how you compare with your competitors in terms of rankings. SEO involves optimizing your website and the content it contains for search engines, as well as creating quality links both to and from your website, to allow your website to be crawled efficiently. Your content is crawled by search engines and ranked according to relevance and quality.

Content Marketing

involves creating and distributing content, text, images and multimedia that add value to your audience, rather than simply spreading an advertising message.

Content marketing can be used according to several objectives such as converting visitors into potential customers or increasing brand awareness. If you're in B2C (business-to-consumer), “content” can mean social media posts, blog articles and fun videos; if you're in B2B (business-to-business), it could be more white papers or reports, webinars and educational videos.

Display Advertising

, also known as banners, is very similar to traditional print ads that appear in magazines, except that they are online, and you can target specific publications that you know your audience reads. Now it's become much more sophisticated with programmatic advertising (where ads are automatically booked, analyzed, and optimized using algorithms) and retargeting (like when you look at a pair of shoes on your favorite department store's website and then those shoes follow you on every website you visit months later).

Mobile Marketing

is almost as broad as digital marketing itself and will overlap with many of the other types. It involves doing everything you do on your desktop, but adapting it to mobile, as well as doing things specific to mobile devices, such as in-app advertising, sending text messages, and using social messaging apps.

It's especially important if you're targeting a younger audience that spends all the time on their phones.

Social Media Marketing

is one of the most popular types of digital marketing. Compared to other channels such as television, press and even online display advertising, social media adds a whole new dimension of engagement and interaction. Instead of simply conveying messages to a massive audience, you can engage with your customers and listen to what they have to say. There are all kinds of channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat and options that range from organic (for example Facebook groups, page posts, stories and Messenger) to paid ads like those on Facebook.

Influencer Marketing

involves partnering with influencers, celebrities, experts, and authority figures who have an existing audience.

When they promote your product to their audience often on platforms such as Instagram, Snapchat or YouTube loyal followers jump to their recommendation and buy from you.

Radio Advertising

has come a long way since the Golden Age of commercial broadcasting in the 20s, 30s and 40s. Even though radio was replaced by television most people continue to listen to the radio every week especially now with the growth of Internet radio. You still have the option of traditional radio advertising or similar ads on channels like Spotify; but audio marketing can be much broader including podcasts and smart home assistants such as Amazon Alexa or Google Home.

Organic Search

is traffic that is won through high-quality content found in Google or Bing searches for example. According to the Search Engine Journal 91.5% of web traffic is shared by sites on the first page of Google; Google's first organic search in itself accounts for 32.5% of traffic; And 51% of all website traffic comes from organic search.

Email Marketing

is still an effective way to reach out to customers even though a lot of email messages are sent every day.

Email marketing can be used for various objectives such as increasing brand awareness or converting visitors into potential customers.

Voice Search

, according to Google research 27% of the world's population uses voice search on mobile devices; And consumer journey is increasingly complex.

Video Marketing

, according to Think With Google there are 2 billion people a month looking for something on YouTube. Investing in digital marketing is a big decision but you don't need to pay for the whole thing. Sometimes it's a little bit of PPC work to change some seasonal products that are on sale or some social media marketing to increase your online followers. Whatever your needs when it comes to investing in digital marketing you need to find the right service for your goals.

SEM or Search Engine Marketing is generally considered to cover both PPC and SEO work.

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